Properly Cooked is a growing recipe media network reaching over 1.2 million food lovers every month across 20+ websites. We help food, kitchen, and lifestyle brands connect with engaged home cooks through authentic content partnerships.
Your brand featured prominently across one or more of our recipe websites. Banner placements, branded recipe sections, and homepage visibility to thousands of daily visitors.
Reach our growing email subscriber list directly in their inbox every Friday. Dedicated placement in our weekly newsletter with a personal recommendation from our editorial team.
Your product featured naturally within our recipes. We create original, tested recipes that showcase your ingredient or product in a way that feels genuine and useful to our readers.
Giveaway collaborations, cookbook features, multi-site campaigns, or something completely bespoke. We are open to creative ideas that bring real value to both our audience and your brand.
Our 1.2 million monthly readers are home cooks actively searching for recipes. They visit with intent, not by accident.
One partnership can appear across multiple websites, reaching different audiences from British classics to international favourites to slow cooker fans.
The majority of our traffic comes from the United Kingdom, with strong secondary audiences in the US, Australia, and Canada.
You work directly with us, not through layers of account managers. That means faster turnarounds, honest conversations, and partnerships that actually make sense.
Our readers are predominantly 30 to 65-year-old home cooks in the UK who search for recipes by name, by ingredient, or by occasion. They are grocery shoppers, meal planners, and weekend entertainers who care about getting dinner right.
They come to our sites from Google and Pinterest looking for specific answers: "How do I make this?" They stay because the recipes actually work.
This is a highly relevant audience for food brands, kitchen equipment companies, grocery retailers, cookware brands, meal kit services, and lifestyle advertisers.
Whether you have a specific campaign in mind or just want to explore what's possible, we would love to hear from you.
Get in touchpartnerships@properlycooked.com